BRAND CREATION
CREATIVE DIRECTION
DESIGN
ART DIRECTION

Goodrays is a new drinks and FMCG brand in the emerging cannabis and CBD space. Launched in 2019 with a range of CBD infused soft drinks, the brand has grown exponentially year-on-year and is turning heads in both the cannabis, soft drinks, non-alc and functional drinks categories.

With cannabis and CBD being emerging markets with a lot of distrust and cultural baggage around recent and future legalisation, the aim was to create a fresh, accessible and high-end brand with honesty, information and wellbeing at its core.

As well as penning the name it was my responsibility to design and create all assets needed to launch the brand and deliver consistent assets across all platforms and channels as the brand continued to grow.

Everything from logos, branding, tone of voice, copywriting, marketing materials, packaging, website and social content was produced by me and I continue to oversee visual and brand related output.

Goodrays is now the fastest growing CBD brand in the UK and has been incredibly well received by consumers and industry alike, with the branding and visual content often cited as a reason for buying.

As well as the expanding range of drinks the brand also now offer edibles and tinctures with new products in development.

Goodrays is available in Selfridges and many of the UK’s best independent convenience stores, major super markets Waitrose, Tesco and Sainsburys and high street chains WHSmith and Boots as well as hundred of pubs, bars and restaurants. The list continues to grow.

You can find out all about Goodrays and try some via the website www.goodrays.com